Introducing happy homemaking
to the US market

Yamazaki Home

Our Role:

User Testing & Heat Mapping,
Analytics Configuration & Audits,
Design Systems,
Content Strategy & Creation,
Creative/Art Direction,
Brand Development,
Front/Back End Development,
Accessibility Compliance,
CMS Implementation,
SEO & SEM

In Japan, shoppers know Yamazaki Home as the go-to brand for smartly-designed, happy-homemaking goods and wares. As they prepared to expand their reach to the US, we partnered closely with their team to design a site experience that invited customers with new sets of expectations and life goals to stay organized and tidy up.

From home goods to home-great

We quickly realized that no two shoppers are the same. Some want lifestyle solutions, while others care about style. We used user testing to help us identify common words and phrases customers shared during our discovery phase to create a clear system of organization that offered more ways to shop.

After extensive UX testing, we developed a more intuitive taxonomy to serve as the foundation for site navigation, smart search, and filters.

Simple shop flows that speak to all

We designed the shop flows to offer a range of starting points. The Research Shopper discovers helpful product information thoroughout their journey, Window Shoppers have beautiful imagery to inspire them, Bargain Shoppers get a direct path to the promotions, and Loyalists find the products they need exactly where they should be.

Responsive design templates provide flexibility across devices.

A slice of life on every page

We created a design system to help users imagine how Yamazaki Home products add form, function, and smiles to every lifestyle. Then, we invited creators to provide editorial content, expanding on the potential for cultural connection while also providing relevant homemaking tips, gift guides, styling tips, and organization hacks of their own.