Taking sleep marketing
to new heights

Tempur-Sealy International

Our Role:

Consumer Segmentation,
Social Media Strategy,
Content Strategy & Creation,
Brand Development,
Big Swing Concepting,
Performance Creative Programs,
Motion + Edit,
Full Scale Re-platforms,
SEO & SEM,
Manual & Automated,
Creative Strategy + Direction

While the world is sleeping less, there are more brands than ever marketing sleep solutions. As the digital AOR for Tempur-Sealy International (TSI), we helped their well-loved family of family of brands maintain market superiority by shifting from a TV-centric marketing approach to a full-funnel, performance-driven marketing ecosystem that delivers the right sleep messages to the right audiences at the right time.

A big swing approach to sleep

In the aftermath of iOS 14 updates, it’s important to have a strategy that can discover and scale new audiences nimbly. We developed a testing approach that allows TSI brands to place a diverse mix of ads in markets to maximize their opportunities for success. Real-time creative analytics and performance reporting provide actionable insights that guide which ads to keep running, which to optimize, and which to pause while continuously introducing new creative “swings” to minimize content fatigue

We create a broad range of content from lifestyle-driven explainer videos to UGC-style testimonials and optimize toward high-performers.

A plan for every platform

We also deliver high-performing, full-funnel sleep suites across the family of TSI flagship brands, integrating branded content development, creator partnerships, and AI-powered techniques inspired by insights and best practices from social listening, competitive audits, trend-spotting, and community management.

To promote the TEMPUR-Adapt® Collection, our team developed creative assets for Meta, Pinterest, YouTube, DV360, and Responsive Search.

Always be innovating

When it comes to organic social, we believe in a quality over quantity approach. Whether we are spoofing sleep memes, featuring an ever-popular pets-on-beds UGC image, aligning ourselves with key holidays and pop culture moments, taking inspiration from popular gamified and other trending native formats, or featuring edutainment-focused product posts, we are intentional in the way we tailor the tone, topics, and visual style for each brand.