Serving up a new legendary standard

Kentucky Legend

Our Role:

Brand Development,
Social Media Strategy,
Creative Strategy,
Art Direction,
Design,
Copywriting,
Motion,
Content Development

There’s ham. And then there’s juicy, savory, real dang delicious Kentucky Legend Ham. Kentucky Legend fans know that its slow-cooked, double-smoked, handcrafted flavor far surpasses any other ham on the block. Kentucky Legend came to us to level up their look, feel and marketing to ensure that their next generation of fans also discover all the haaaamazing reasons to fall in love with the quality, variety, and flavor of this time-honored tradition.

What legendary holidays are made of

While Kentucky Legend is meticulously hamcrafted to be the perfect canvas for our audience’s holiday spread, it’s not often top of mind during this season. We concepted, shot and produced an artfully-executed ASMR-inspired video to dramatize just how deliciously elevated adding Kentucky Legend to your holiday table can be.

More to love, more to share

During the second year of our Holiday campaign, we shifted our focus to hostesses and introduced new ad formats with a distinctly festive look and feel. On Pinterest, our campaign earned 23.1M hampressions while YouTube saw 7x more hampressions than Pinterest, as well as a 40.7% ad recall lift (CPG avg 17.6%).

YOUTUBE

LANDING PAGE

A scrum-diddly-ham-tious Easter

We helped Kentucky Legend GO BIG during the biggest ham holiday of the year with eye-catching creative that inspired fans to share the one… the only… THE LEGEND with family & friends.

The results? 20.5M impressions and significant traffic to site with a below-industry CPC, confirming that our message landed.

Everyone is sweet on us in organic social too

We’ve reached over 11.7 M Meta users in a year - and the people we reach reeaaally like what they’re being served. The boost in positive engagement and interactions elevates Kentucky Legend’s credibility with shoppers and retailers.