Boosting subscription with high-quality performance creative

Ka'Chava

Our Role:

  • Performance Creative Programs,
  • Consumer Segmentation,
  • Creator Partnerships,
  • Social Media Strategy,
  • Landing Page Design + Analytics,
  • Creative Direction,
  • Content Strategy + Optimization,
  • Claims Development,
  • Content Production,
  • Design,
  • Motion + Edit

All-in-one, nutritional meal replacement brand, Ka’Chava was looking to increase new customer acquisition while lowering CPA. Through a partnership that is equal parts creative, production, and analytics, we develop elevated, insight-led brand and creator ads that drive diversified audiences to custom-built landing pages for subscription enrollment, powered by robust reporting.

A higher standard of performance

In a performance world of “ugly ad” trends that optimize for efficiency, our teams aligned on the need for high-quality, diversified creative that piques curiosity and earns trust with new audiences.

In monthly sprints, our team of strategy, design, motion, and copywriting experts nimbly produce new and optimized Meta, TikTok, YouTube, and Google ads that drive results. We also identify, recruit, brief, and manage content creators to bring added authenticity and relatability to our content mix.

All of our creative ladders up to an agile messaging strategy that prioritizes diversification, centered around a range of content types and brand RTBs in static and motion formats.


Media + creative reporting

We use third-party tools to layer in rich creative insights based on primary KPIs (CPA, CVR, CPC, and CTR), as well as secondary engagement metrics like Thumbstop and Hold Rate. Pairing expert creative analysis with real-time analytics and monthly media reporting helps our team understand which ads generate outsized performance, how to effectively optimize existing creative, and where to lean into next for new messaging and audience opportunities.

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“Using Motion, Triple Whale, and other tools with Ka’Chava enables us to translate data into actionable next steps while keeping our workflow lean.”

Sarah Laties, Creative Strategist, thelab

A smarter path to purchase

We also develop strategically-defined landing pages to optimize performance and boost conversion rates. In testing a variety of landing page formats and messaging territories, we identify which creative drivers are most effective.

Once we develop a landing page, we continue to iterate on UX, headlines, CTAs, offers, social proof, and imagery based on reporting, which our team integrates into future sprints.

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